Website development
What a business website should do before it tries to impress
A useful business site answers three questions quickly: what you do, who it is for, and how to take the next step.
Starter guide · 27 Oct 2026 · 2 min read
Insights
Notes on building, publishing, and measuring digital work.
These are starter guides written for the Nerix site on 27 October 2026. They are not syndicated articles, and the dates mark when they were added here.
SEO
SEO without empty promises
Search improvement is a sequence of technical fixes, clearer pages, and patient reading of Search Console. It is not a ranking guarantee.
Starter guide · 27 Oct 2026 · 2 min read
Google Search Console
How to read Google Search Console without getting lost
Search Console is the most direct view of how Google sees your site. A few reports are worth a regular look. Most of the rest can wait.
Starter guide · 27 Oct 2026 · 2 min read
Digital marketing
Plan a digital marketing campaign around one action
A campaign is easier to judge when it asks for one thing, sends people to one page, and has a budget you can stop.
Starter guide · 27 Oct 2026 · 1 min read
YouTube strategy
YouTube foundations: format, packaging, and a calendar
Channels stall when every video is a new invention. A small set of formats, packaged consistently, is easier to publish and easier to improve.
Starter guide · 27 Oct 2026 · 1 min read
Video editing
Edit once, publish twice: long-form and short-form from the same footage
A long video and a short clip should be planned together. Cropping a finished landscape edit is the slow way to do it.
Starter guide · 27 Oct 2026 · 1 min read
AI automation
Where AI automation helps, and where it should stop
Useful automation has a trigger, a narrow task, and a person who handles the exceptions. A chatbot with no boundary is not that.
Starter guide · 27 Oct 2026 · 1 min read
WordPress and Shopify
Choosing WordPress or Shopify for the site you will actually edit
The right platform is the one the team can update, and the one that matches whether you are publishing pages or selling products.
Starter guide · 27 Oct 2026 · 1 min read
UI/UX
Design choices that support an enquiry
Conversion-focused design is mostly clarity: hierarchy, labels, and a next step that matches the promise of the page.
Starter guide · 27 Oct 2026 · 1 min read