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Platforms

A CMS or store your team can run.

We build on WordPress, Shopify, WooCommerce, and HubSpot when editing content or products is part of the job. The theme, the catalogue, and the checkout should be understandable to the person who will use them. Custom code is added where the platform falls short, not by default.

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Problems we help with

The site cannot be updated safely

Every text change needs a developer, or every plugin update risks a break.

The store is slow or confusing

Products are hard to find and checkout asks for more than it should.

Content lives in the wrong system

Marketing wants landing pages in HubSpot while the main site sits somewhere else.

Services and deliverables

What this engagement can include. The final scope is agreed per project.

  • WordPress website development

    Editorial sites with a block structure editors can use.

  • Custom WordPress themes

    A theme built for your content types, not a crowded marketplace theme.

  • WordPress plugin customisation

    Small, documented changes instead of anonymous plugin stacks.

  • Shopify store development

    A store structured around collections and a clear product page.

  • Shopify theme customisation

    Theme edits that survive the next platform update as far as Shopify allows.

  • WooCommerce development

    WordPress commerce when you need that combination.

  • HubSpot CMS development

    Pages and modules in HubSpot for teams who already live there.

  • HubSpot landing pages

    Campaign pages connected to your HubSpot forms.

  • Headless CMS solutions

    A separate content API when the frontend needs to be custom.

  • CMS migrations

    A planned move of content, URLs, and redirects.

  • Product catalogue setup

    Collections, variants, and the fields staff must fill in.

  • Payment gateway integrations

    Checkout connected to the provider you are allowed to use.

  • E-commerce tracking

    Purchase and checkout events in analytics.

  • CRM integrations

    Orders or enquiries passed into the CRM.

  • Store performance optimisation

    Theme weight, images, and apps that slow the storefront.

WordPress, Shopify, and HubSpot

These are the CMS platforms we implement most often. WordPress suits content-led sites, Shopify suits product catalogues with hosted checkout, and HubSpot suits teams who already manage campaigns there. We do not claim to be an official partner of these companies.

E-commerce development

Store work includes catalogue structure, product templates, payment gateway setup, essential policies pages, and the analytics events that show whether checkout is being used. We will not add a pile of apps to chase a conversion number we cannot promise.

Key benefits

Editors have a path

The people updating the site are considered in the build.

Fewer mystery plugins

We keep the stack small and name why each piece is there.

Redirects during a move

Migrations include the URLs that already receive traffic.

Commerce and content can share a plan

The store, the blog, and the ads do not have to be separate projects.

Tools and technologies

  • WordPress
  • Shopify
  • WooCommerce
  • HubSpot CMS
  • Headless CMS

Our process

  1. 01

    Choose the platform

    We recommend a system based on who edits it and what it sells.

  2. 02

    Model the content

    Pages, products, and fields are defined before the theme.

  3. 03

    Build and migrate

    Theme, content move, and redirects are done in a staging site.

  4. 04

    Train and launch

    The people who will edit it try the admin before go-live.

Relevant use cases

A retailer

A Shopify or WooCommerce catalogue with tracking on checkout.

A marketing team

HubSpot pages that match the main brand site.

A publisher moving CMS

A WordPress migration with redirects from the old URLs.

Questions

Related services

Discuss Your Project

Tell us about your cms and e-commerce needs and we will suggest a sensible starting scope.

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